O PAPEL DOS VALORES INDIVIDUAIS NO COMPORTAMENTO DO USO DE CUPONS DE DESCONTO

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O PAPEL DOS VALORES INDIVIDUAIS NO COMPORTAMENTO DO USO DE CUPONS DE DESCONTO

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Title: O PAPEL DOS VALORES INDIVIDUAIS NO COMPORTAMENTO DO USO DE CUPONS DE DESCONTO
Author: Chaves, Alice
Abstract: The research analyzed the determinants (Performance Expectation, Expectation of Effort, Social Influence, Facilitating Conditions, Hedonic Motivation, Value and Habit) of the intention and the behavior of using online discount coupons, through UTAUT2 in the Brazilian context.
Description: TCC (Graduação) - Universidade Federal de Santa Catarina. Centro Socioeconômico. Ciências Contábeis.
URI: https://repositorio.ufsc.br/handle/123456789/227884
Date: 2021-01-07


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