Plano de marketing para a loja virtual sex shop Boca a Boca Club

Abstract

This paper presents the Marketing Plan developed for the company Boca a Boca Club, a sex shop with operations in the online environment that serves the consumer market in Grande Florianópolis region. The company started its activities during the coronavirus pandemic, COVID-19 and, by that time, did not have any structured planning. For this reason, it was defined as the main objective of this work: to elaborate a Marketing plan for the online store of erotic products and lingerie Boca a Boca Club. Supported by a theoretical framework focused on marketing analysis, such as situational analysis, goals and objectives, SWOT analysis, this study points out the strategies for the company to achieve its goal. In the methodological procedures, this study used an interview with a structured script with the owner and a questionnaire with 163 respondents was applied. The results demonstrate the need for investment in social media that the company uses, mainly Instagram, as well as the expansion to other social networks, such as Telegram and WhatsApp Business. In addition, the study indicates the necessity for the company to invest in the production of content related to sex education to keep its customers informed and safer when using products from the store. Finally, it is concluded that the marketing plan for a store that is in the beginning of its activities is fundamental, so that it can trace its course in an assertive way and achieve its goals.