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Abstract:
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Santa Catarina stands out as Brazil’s main hub for bivalve mollusk production, with the Bay
of Florianópolis playing a central role. Within this context, Fazenda Freguesia is a family-run
aquaculture unit located in Santo Antônio de Lisboa, dedicated to the cultivation of oysters
of the species Crassostrea gigas and, more recently, to the cultivation of Kappaphycus
alvarezii. This study aimed to apply strategic planning tools and the Balanced Scorecard
(BSC) to strengthen the Freguesia farm’s organizational structure, enhance its productive efficiency,
and increase its sustainability. The adopted methodology followed a qualitative and
applied approach, and was structured as a case study. It began with the establishment of the
farm’s strategic diagnosis and organizational guidelines. Subsequently, the implementation
of the BSC enabled the articulation of strategic objectives across four perspectives: financial,
customer, internal processes, and learning and growth. This stage culminated in the development
of a strategic policy, a strategy map outlining key objectives, and a performance
dashboard comprising specific indicators, targets, and action plans. This process allowed
us to identify relevant gaps in the farm’s routine, including informal financial control, low systematization
of production activities and commercial dependence on the sale of macroalgae
Kappaphycus alvarezii. In response, actions were suggested such as structuring standard
operating procedures (SOPs), technical training of the team, prospecting for new markets
and formalization of administrative practices. The performance dashboard consolidated five
indicators, allowing continuous monitoring of the defined goals and providing support for
more assertive decisions. The findings demonstrate that strategic management, even in
small-scale production environments, can significantly contribute to reducing inefficiencies,
reinforcing organizational identity, and enhancing business resilience. It is noteworthy that
the proposed model is adaptable to other family-run mariculture operations that rely primarily
on empirical knowledge and lack formal management structures. By fostering alignment
between traditional expertise and contemporary management tools, this study contributes
to the valorization of family-based mariculture and the sustainable development of coastal
territories in Santa Catarina. |
