Design for Communication boosting Social Impact in a nursing home in Campina Grande-PB

Abstract

The paper aims to present a design for communication project applied in a philanthropic institution in the city of Campina Grande – PB (Brazil). The project was divided into 3 stages: Diagnosis and Strategy, Communication Project and Delivery. In the diagnosis stage, the immersion showed that there was a communication gap, in order to inform the products needed for donation and, at the same time, encourage people to donate. The strategy defined that the project would be based on the production of an institutional video and the creation of posts that strengthen social networks. The project resulted in a professional institutional video and a bank of materials for posts on social networks expected to be used for a period of at least one year, which was delivered and is now used and reinforces the institute's communication with the community.