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Abstract:
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The current context, linked to environmental pollution problems, presents several demands related to
communication aimed at organizations and citizens to achieve better levels of environmental
sustainability. Medicines for home use are products that require specific guidelines for consumption
and disposal and have specific legislation that guides the disposal of their leftovers or those that are
expired, due to their potential and pollution of the environment. In this sense, this study intends to
demonstrate how Design plays an important role, guiding individuals to proceed with the correct
disposal and mitigating the impact of pollution of the environment by drugs. As for the methods, it
presents part of the results of a master's research characterized as qualitative, which made use of
documentary and field research to obtain its data. The results demonstrate how communication is an
important sector to be considered within a circular network for the effectiveness of Public Policies
aimed at Solid Waste Management, especially with regard to the Disposal of Expired or Disused
Medicines for Home Use. In this sense, there is Design, as a tool to help consumers exercise their civic
duty in the part that fits them in the shared responsibility for the life cycle of products provided for in
the National Policy on Solid Waste. |
