O QFD Auxiliando o Projeto de Novos Produtos nas Organizações em Aprendizagem.

Abstract

Product design has taken distinct and exiting dimensions. One can no longer launch a product on the market without taking into account ergonomic, productive and environmental factors. Man, replaced by the machine like the nut of a screw (in the Industrial Era), had his importance recovered by the concept of the learning organization. Within this new context, where the organization must act as a living organism, the design of a product involves all of its members. QFD, a well known methodology used to aid project designers, seerm to fit this environment well. This is the objective of this paper: to study the use of QFD in enterprises that ar are making the switch from a bureaucratic modus operandi to continuous learning.